Search engine optimization or SEO is a strategy used by millions of website owners in order to increase their rankings in the search engine competition. You see, when a person conducts a search, you will notice that there are only a handful of websites and URLs displayed on the search page. Google is the most powerful search engine in the world today, and it plays a major role in the behavior of search engine marketing campaigns. When it comes to Google SEO, it values high quality content as well as the number of natural backlinks your website has.
This article will teach you about the basics of Google SEO, from the basics like creating accurate and unique title pages, and the meta tags descriptions.
The first thing that will be visible in Google SEO is your title page, which is why you have to create unique and accurate title pages with title tags. You must be able to create a unique title for every page in your site. The more generic your titles are, the more pages are likely to be in your list of competitors in search engine ranking. The titles must be written inside the tag of the HTML document.
When a person conducts a search matching some words in your title, the words that matched will be highlighted in the search results page of Google. When creating your title, there are things you should always bear in mind. First, your title must ALWAYS communicate to the reader the overall content of the page they will visit.
You will also help Google identify what sets your webpage apart from others by creating a unique title. Avoid using one title tag for all of the pages in your website. Finally, when you are creating your titles, it is also important to use short, concise but descriptive words. Short titles are usually the best as long as they provide a summary of the entire content of your website. These tend to be more valuable to Google SEO.
Once you have fixed all the necessary things about your title, the next thing you should focus on is your description meta tags that are shown right below the titles displayed in a search result. Google SEO frequently uses the description meta tags as snippets for the pages of your website. They provide a summary of the content of your website, or else show the visitor the type of content within your website that he might be looking for. The words in the description meta tags are also bolded when they match the words in the search. This makes for an easier facilitation of searches on Google.
To optimize your meta tags, you can write a description that you think will spike the interest of the visitors or arouse their curiosity. Never write a description meta tag that is not related to the topic of your website or any of its contents. You should also use unique descriptions for every page in your website.
Improving the URL Structure
Improving your URL structure is a very crucial undertaking that plays a role in increasing the search engine ranking of your site in the Google SEO. This entails creating categories and filenames with descriptions for all your documents on the website helps you be more organized, and improve the crawling of these documents by the search engines.
You can improve the structure of your URL by inputting relevant words into it. This gives the users and the search engines an idea about the content of your website. They are like identifications on the URL that would let people know the content of the website they are visiting, rather than just providing them with a jumble of codes and parameters.
Moreover, it is important to organize your URL because they also appear on the conducted searches. They are just the snippets that will show a preview of the content of your website to the prospective visitors when they look at the list of results by the search engine.
Google SEO takes particular interest in crawling URL structures, despite the complexity of some URLs. Dedicating much effort to improving the quality of your URLs will help both Google and its users in locating and visiting your site. You can rewrite your dynamic URLs to static URLs.
Overall, instead of using parameters in your URLs, use words instead. These should be words that are relevant to the content of your site to make it SEO-friendly to Google and its users. You should also create a directory structure. This will help your visitors know what page or part of your site they are on when they visit your website.
Simple Site Navigation
Make it easier for visitors to navigate your site. Google SEO also takes into account the ease by which people can access your site, which is important when users want to find the information they want quickly and easily. Always consider the time your site visitors will save when they visit your site; the quicker they find what they are looking for, the better.
Your navigation must be based on your homepage, and then branch out from there. Keep in mind that visitors will always want to refer to the main page and then venture from there as they explore your site, so make sure that you have breadcrumb lists.
Breadcrumb lists are a set of links that are displayed on top or at the side of your website. It allows visitors to easily navigate the pages on your site. Usually, the breadcrumbs will display the general pages like the home page, about page, and product information page if any. These will make your website more attractive to Google SEO and its users.
If your website is selling hundreds of products, you might want to consider organizing them into categories contained in separate links, arranged in alphabetical order or subcategory pages. This will make it easier for your visitors to locate an item they are looking for.