Online business owners try their level best to gain a solid online presence with various online marketing techniques, especially when it is a matter of earning an income online. Marketing strategies may vary; however, search engine optimization provides the basic foundation for any online marketing campaign. SEO is the best automated way to drive traffic to your website. As a website owner, you need to spend some time and effort on determining the appropriate SEO strategies that can be combined with other good marketing techniques. Keywords are one of the 'keys' to driving traffic to your website. Over time you will learn that keywords that are less competitive will ultimately give your website the desired exposure. Budget and time permitting, you can hire the services of an SEO expert. However, you could learn the art of search engine optimization over a period so that you can determine what works best for your website.
Prior to developing your website, the first thing is to obtain the right domain according to your geographic market, and have your domain hosted on a web hosting server in your location. A good SEO tactic would be to include the keyword in the domain name. You can also use hyphens if needed. What visitors to any website like is good content. Therefore, create as much content about your products or services and divide it in sections. The content must contain keywords relevant to your business. For a list of popular keywords you can use keyword research tools like WordTracker. Determine 4-5 primary keywords and a set of secondary keywords that can be positioned close to the primary keyword. The primary keyword can be used as headers for the main sub-pages, while the secondary keywords can be used as headers for content pages.
You can keep changing keywords and phrases as and when their popularity changes. Care must be taken not to stuff the page with too much information and keywords. The basic objective is to make each web page appear as an individual website. The page title is one of the main things to optimize for your website. Use a keyword phrase and place it close to the beginning of the title. The reason behind this is that search engines like Google read only the first 65 characters. Placing the keyword phrase after that will render it ineffective. In addition, make the title as interesting as possible in order to grab the attention of potential visitors. Include a page description and add your main keyword phrase in one or two sentences with a total of not more than 150 characters.
When creating an article or content for your website, make sure to include the keyword phrase in the first paragraph and the last paragraph. You can add the keyword phrase a few times in between keeping them in bold or italics. Use can use header tags for titles and subtitles. Constantly add pages to your website and refresh content at the same time. A single website is more likely to drive traffic rather than having two websites. SEO is an ongoing process, therefore, you need to make sure you keep up with the latest strategies in order to determine what will work best for you.