Optimize Title Tags
You should indicate your pages titles by using the <title> tags. A title tag tells visitors and search engines' spiders what the topic of a particular page is. The <title> tag should be placed within the <head> and </head> tags of the HTML document . As I will stress in other articles on meta tags, you should create unique titles for each site page.
But what are the touchable results of using the <title> tag in terms of SEO?
The declared page title tag contents are displayed in search results
If your site shows up in a search result, the contents of the <title> tag will most likely appear in the first line of the paragraph describing your site in the result page. The words in the title shall appear bolded if they match the surfer's search query. This can help users acknowledge if the page is likely to be relevant to their search. The title for your homepage can include the name of the web site and other bits of important information like the geo-location of the business and some of its main keywords you're focused on.
Building Your Title Tags
The title tags are an extremely important SE ranking factor. The contents of the page title tags has a major effect on where and for what search terms your webpage ranks. Moreover, the first thing the human surfer sees when seeing your website among the search-engine results is the title tag. The tags should describe what your website or webpage is about and compel the surfer to visit your page.
The title tag is possibly your most important consideration when you try to raise your search engine rankings for a particular keyword or phrase. Search engines use the text contained within the title tag as a primary factor to determine what the content of a certain Web page is about. The text that makes up your title tag is also the clickable link text that typically appears on the search-engine results pages when your site appears in the rankings. Title tag text also appears at the top of a Web browser when someone is visiting a particular page on your Web site.
Limit your title tag to 65 characters or less because most search engines do not display any more than that. Your title tag should be a concise statement summarizing the main point of your content, and should be compelling enough to entice search-engine users to click the link text and visit your site. Additionally, your title tag must be unique for each and every page of your Web site and should include the one or two keywords you want the page to rank for. If you are building a Web site for a business, include the company name in the title tag. If your company name is already well known, search-engine users may try to find it; having the company name in the title tag facilitates that process. If the brand is not well known, including it in the title tag with the key phrase or phrases that describe the field in which it operates provides an opportunity to present that company as an authority in the field.
To increase relevancy for the keywords or phrases that you have included in your title tags, consider naming your files based on those terms. Your Web page’s filenames should relate very closely to those pages’ title tags.
Also, when you link from one page to another on your Web site, your link text should be closely related to the title tag of the page linked to. The same applies when acquiring links from other Web sites, which is discussed in more detail in Chapter 8. If those links contain link text that is closely related to the title tag of the page on your Web site, the major search engines are likely to conclude that your Web page is relevant to those terms. Be mindful to create unique title tags for each page of your Web site. Due to the ranking influence that the title tag possesses, a search-engine penalty is likely to result if the same title tag is repeated across all pages.
What to do?
Describe the content of the page accurately. Choose a title to communicate the topic of the page effectively. Avoid picking a title with no relation to the content on the page or using default or inexpressive titles like "Untitled" or "New" or "Page x".
Create title tags that are unique for each page. Each of your pages should ideally have a unique title tag, thus helping the search engines figure out how the page is different from the others on your website. Avoid using a single title for all your pages or a large number of pages on your website.
Use short yet descriptive titles. Even if short, titles can be informative. On the other hand, if the title is too long, the search engine will only show a portion of it in the search results. You should also avoid using extremely long titles that are unhelpful to users.