So far in my Simple SEO tips, I have been focusing on the positives, but in this article I thought it might be useful to look at some of the things that you should avoid in relation to SEO by listing my top 10 common SEO mistakes. There should be no embarrassment when it comes to assessing SEO mistakes and how these can be minimized or removed, as there are so many factors that need to be taken into account when it comes to SEO, that it is difficult to avoid making errors in one area or another, even if you are experienced, never mind if you are just starting out. That is why I would strongly recommend that everyone goes back to their work sometime after posting and looks at it with a cool, detached eye.
The truth is that the theory of maximizing SEO can often actually be easier to appreciate, than putting it into practice. I cannot emphasize enough the need to follow through SEO tips to the letter when putting together articles and websites, if you want to improve your rankings in the Google Search Engine results and increase your internet traffic.
Here are my Top 10 Common SEO Mistakes.
1. Picking a poor domain name when you first set up your website. This will lose you internet traffic. If you want good SEO, then you should try to pick a domain name that uses good keywords, unless you are pushing a particular name or brand.
2. Writing an article without already having your main keywords in mind. If you want good SEO, then you need to decide on your main keywords in advance and build your article around them, both in terms of the subject matter and including the main keywords in your title and body of text.
3. Not using keywords that lots of people search for. It stands to reason that if you want to have lots of internet traffic, then you should write about a topic that lots of people search for and pick your keywords accordingly, but you would be surprised by how many people do not do that. You can easily find out how often a particular keyword or keyword phrase is searched for by using the Google Keyword Tool (see above for link to my article on it).
4. Using keywords that are too competitive. This is the other side of the coin from no. 3 above. There are some keywords that lots of people search for, but they are heavily competed over, making them a very challenging proposition if you want your article or website to rank highly in the Google Search Engine results. Again, the Google Keyword Tool is a free and effective way to discover how much a keyword is competed over.
5. Picking a poor title for an article or blog post. The title of an article or blog post is important in two main ways. The first is that you want to encourage people to click on your link when they see it in the search engine results, usually by making it obvious what your article is about from the title – although this is very important, it doesn’t relate directly to SEO. The second element does relate directly to SEO and basically says that if you want to maximize the SEO of an article or blog post, then you should include your main keyword, or keyword phrase, in your title. This will improve your visibility, as far as Google goes.
6. Not including your keywords in the body of the text. I have seen some excellent articles and blog posts written and posted online which have great keywords to accompany them. The only problem is that the keywords do not occur in the text of the article, rendering them pretty ineffective. You should put your main keyword(s) in both the title and text, and your other keywords in the text. You can repeat keywords, but do not overdo it, always remember that your article or blog post should always be readable.
7. Believing that you have put keywords in, but they are not a perfect match. This is very easily done and I am perfectly capable of this mistake too! You believe that you have used your keywords, whereas in reality, you have used an expression with the same meaning, but different wording. For instance, your keywords might be: “brew beer at home” and you use the expression “make beer at home”, or even “make homebrew”. Although there might be similarities in the expressions, Google is a machine, and doesn’t see words as things with meanings, just as a collection of keyboard characters. You should always use the exact form of the keywords that you have chosen.
8. Not promoting enough through backlinks. Backlinks can and do make a difference to an article, or blog post’s, ranking in the search engines in the medium to longterm. The quality can often be more important than the number of backlinks.
9. Not interlinking posts enough. Interlinking articles and websites costs nothing apart from a little time, but can also improve your article, website, or blog post’s visibility with search engines. You should use text that contains a main keyword, whenever possible, for your link (this is known as “anchor text”).
10. Not promoting your website, blog, or article enough generally, especially through social networking sites such as Twitter. Social networking sites are a great way of getting your articles and websites out there. They can spread your content and name across the internet and every time somebody bookmarks or emails a link of yours, it can help your SEO. Social networking sites such as Facebook and Twitter are becoming increasingly important in the modern world and they shouldn’t be ignored.