Search engine optimization or SEO may be intimidating for many small business owners that are looking to garner an online presence. However, dealing with SEO is inevitable for every online business. The main objective of SEO is to increase traffic to your website and gain higher search engine page rankings or SERPs. Search engines favor well optimized websites which is why SEO plays an important role in any online business. There are many aspects to SEO and strategies that work for some websites may not work for many others.
One of the most important SEO strategies is to submit your website to online directories. Directories may take time to place your website's link on their page, however, you need to get the attention of search engines and most consider this top priority if you want to gain quality traffic to your website. One of the best ways to get indexed by Google and other search engines is to submit your site map.
Your choice of keywords plays an important role in being listed in search engines. Keywords that you choose should have a large search volume but don't need to be very competitive. One important factor you need to consider is if these keywords are effective and not just used by people to research. Keyword research ought to be done with the help of tools such as Keyword Discovery, Google's AdWords Keyword Tool, or WordTracker. There are free and paid versions of these tools. What counts in the analysis by these tools is the volume of one keyword as compared to another. Another smart SEO move is to make your URLs search engine friendly by using keywords in your URLs.
No SEO effort is complete without link building. It is essential to get incoming links to your site, since it will boost your online presence significantly and get you a better listing. As long as you get links from a high ranking website, your website will get a sufficient boost as compared to a low ranking website. You can build links by submitting your website to web directories. Web users love to read unique content. Therefore, you need to create good content if you want a good deal of inbound links. If you are an online retailer then you can write your own product descriptions and use relevant keywords. Don't forget that your content should be geared towards the users. The pages should be readable rather than look 'gift wrapped' with keywords only for search engines. After all, visitors to your site are your potential clients.
Writing articles and press releases is also an essential part of any online marketing strategy. You can submit press releases about your products or services when you have something newsworthy. This is an effective link building strategy. Creating blogs and participating in other blogs is considered a good SEO strategy since search engines like the structured data of blogs and the fresh content they contain. Make sure you comment on other blogs too, so that you can gain new links and increase your web exposure.